Military and First Responders - Receive an $80 instant discount with purchase and installation of four select tires.*

On these name brands: Goodyear®, Michelin, BFGoodrich®, Continental, General, Pirelli, Hankook, Bridgestone, Falken, and Toyo®.

Offer Expires 12/31/2026

*Available to active and retired Military and First Responders. Receive an $80 instant discount on a set of 4 qualifying tires from participating brands (Goodyear®, Michelin, BFGoodrich®, Continental, General, Pirelli, Hankook, Bridgestone, Falken, and Toyo®). Excludes Toyo medium and commercial/Motorsport patterns. Combinable with other eligible offers. Dealer-installed purchases only at a participating U.S. Ford Dealer, Lincoln Dealer, or Quick Lane® Service Advisor. Present nontransferable Hero Code at purchase (requires ID.me validation). Limit 2 Hero Codes per calendar year per customer. Valid for tires purchased and installed 1/1/26-12/31/26. Unused codes expire 12/31/26. See Military and First Responders Tire Discount for details. Quick Lane® is a registered trademark of Ford Motor Company.

Military and First Responders - Receive an $80 instant discount with purchase and installation of four select tires.*

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By checking this box, I consent to receive marketing text messages from SouthWest Ford and its parent entity, Gilchrist Automotive. Consent is not a condition of any purchase. Message and data rates may apply. Message frequency varies based on your activity. You can unsubscribe at any time by replying STOP. For additional assistance, reply HELP. View our Privacy Policy and Terms of Service.

Advertised price includes a $225 documentary fee. Advertised price excludes only applicable sales tax, title, license, registration, and other government-imposed charges. The advertised price is available to all retail customers and is not conditioned on dealer-arranged financing, a trade-in, or eligibility for a conditional rebate unless clearly and specifically disclosed with the offer. Additional manufacturer incentives may be available to qualified customers. Incentive eligibility, vehicle pricing, equipment, mileage, and availability must be verified with the dealership. While every effort is made to ensure the accuracy of the information displayed, errors and omissions may occur. Please contact the dealership for complete details. MPG is calculated by EPA estimate. Actual mileage may vary.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

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